Shape like a cloud, maybe it also tastes like a cloud. A bakery provides you the fluffiest bread you can imagine.
The symbol is shaped as both a cloud and a loaf of bread, with the wordmark vertically lined below like it's raining. This is a Japanese style inspired brand with a simplistic approach. Aside from the original cloud symbol representing the original flavour bread, there are also a sun with cloud as the bread with red bean paste filling, a raining cloud as the rye bread, and a thunder cloud as the yuzu flavour.